Facial recognition uses retail

Facial recognition technology has many practical applications, including law enforcement, airport security and retail loss prevention to name a few. On May 14, the city of San Francisco passed the Stop Secret Surveillance Ordinance that bans city agencies including law enforcement from utilizing facial recognition technologies. In March, a bipartisan bill was introduced in the U. Senate to strengthen consumer protections by prohibiting companies that use facial recognition technology from collecting and resharing data for identifying or tracking consumers without their consent.

She has a face that could launch a thousand sales; now retailers have to recognize when her mind is open to them. The inclusion of facial-recognition software in personal devices, such as the iPhone X, is expected to accelerate the mass adoption of the technology, and that could change how people shop. But are shoppers ready for their faces to be used for commercial needs? A lot of people shop on their phones, so logic suggests facial recognition could gradually lead to significant changes in the retail experience. Bridging from theft prevention to personalized marketing entails significant responsibility, however — and the promise that the data will result in surefire experiences and offers. Some retailers are willing to prove they are up to the task.

Facial recognition technology has been traditionally associated with the security sector but today there is active expansion into other industries including retail, marketing and health. As market demand increases and industry-specific needs arise, many companies are exploring how AI can offer a competitive edge. To gauge the growing impact of AI on facial recognition technology across industries, we researched this sector in depth to help answer questions business leaders are asking today, including:.

But as more retail stores consider using the technology, privacy advocates and industry stakeholders are debating how the technology should be regulated and how shoppers should be informed about when their faces are scanned. The exact number of retailers using facial recognition cameras in their stores is unclear. FaceFirst declined to share details about its retail clients, citing nondisclosure agreements with the companies.